Baahubali, India's most expensive film to date, is shining a
spotlight on the South Indian film industry — which has long been
overshadowed by Bollywood, its more flamboyant northern counterpart.
Though most think of Bollywood as the face of Indian cinema, the release of Baahubali, a $40 million US historical action-adventure set in medieval India, could change that.
The Indian film industry produces titles in 39 languages and dialects. Each film centre has its own star system and distribution network. But most people outside of India have no idea about this diversity of films and audiences.
It is similar to the situation in Canada according to Toronto-based Mohit Rajhans, a longtime observer of Indian cinema.
"We, outside of Quebec, for the most part are ignorant to the quality and quantity of films that rule the French[-Canadian] box office, and that doesn't hurt their bottom line in the least."
Baahubali, which translates as "The One With Strong Arms," follows two warring brothers battling for control of an ancient Indian kingdom.
While South Indian filmmakers aren't exactly going to war against their northern rivals, they're hopeful nonetheless that their film capital Hyderabad will become as famous as Mumbai, the heart of Bollywood.
Though most think of Bollywood as the face of Indian cinema, the release of Baahubali, a $40 million US historical action-adventure set in medieval India, could change that.
The Indian film industry produces titles in 39 languages and dialects. Each film centre has its own star system and distribution network. But most people outside of India have no idea about this diversity of films and audiences.
It is similar to the situation in Canada according to Toronto-based Mohit Rajhans, a longtime observer of Indian cinema.
"We, outside of Quebec, for the most part are ignorant to the quality and quantity of films that rule the French[-Canadian] box office, and that doesn't hurt their bottom line in the least."
Baahubali, which translates as "The One With Strong Arms," follows two warring brothers battling for control of an ancient Indian kingdom.
While South Indian filmmakers aren't exactly going to war against their northern rivals, they're hopeful nonetheless that their film capital Hyderabad will become as famous as Mumbai, the heart of Bollywood.
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