nsurance website PolicyBazaar.com has rolled out an ad film for its
new brand campaign. The campaign features recently announced brand
ambassador and comedian Kapil Sharma. The film conceptualised by Lowe
Lintas + Partners went on air on 22 July.
The first film from the campaign beings with Bhondulal- ji renewing his
car insurance. Sharma comes up from behind and questions him if the
transaction was actually complete. Sharma asks him if he compared
prices, looked at the extent of his coverage and looked to see if he
actually saved something. To each of the questions, Bhodu lal replies in
the negative and each time Sharma shows him his trademark ‘Baba ji ka thullu’ (a slang and mannerism made popular by the comedian and Bollywood, on the lines of 'left twiddling one's thumb').
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